Culture disruptors

New mindsets and innovation practices that foster cultural change

Uncover ways to ignite a culture that speeds everything that happens inside the business, disrupting everything that exist outside of it with the free 10 Path to innovation email course

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a person looking up at the stars in the skyby Clément Duguerre

Culture is what happens in the hallways

Innovation results are only as good as its execution by setting consistent and coherent activities that get us closer to reaching our objectives, fast.

Leadership support

Leaders must support teams by removing barriers for innovation to happen

New practices

Innovation is a discipline that needs new behaviours in order to create sustainable change and value

a group of blue statues sitting on top of a wooden floorby Igor Omilaev

Working with an innovation driven culture use cases

Organizational structure

Where innovation stands within the structure says a lot about the organisations ability to focus on building the future, bu also how the business balances present and future value.

Autonomous disruptive teams

More than just about how you build teams is how you can build autonomy in leadership, toolsets, mechanisms and governance

Culture as an operating system

A company gets buld, its products get updated but their culture never gets upgraded. New times call for a reboot of your company's operating system

Our collaborators have build this new innovation model by gathering 23 years of independent consulting and training with top executives at companies and startups

Acerinox global is a top stainless steel and alloys company in the worldMahou San Miguel is the biggest spanish brewerOlivia Global is a management consulting company from ArgentinaCanon a global imagery, documents and information companyIberia global airline from SpainUni Qlo a global apparel holdingMutualidad, formerly Mutualidad de la abogacia, is a pension, savings and asset fund from spainAbInBev is the biggest brewing corporation in the worldEuropean Technology Chamber a european body created to help companies from Europe adopt and adapt to technology while building a network of colaboration globallyGrupo Modelo is a global mexican brewer known for producing CoronaCEMEX a global construction and concrete mining and production company from mexicoDufry worldwide is the greatest global player of airport duty free stores globallyPepsiCo is one of the four most important consumer products company in the worldLaunchX is the venture building as a service group from the InnovX, OCP and Mohammed VI University in MoroccoChrysler global automotive companyBBVA global bankingPepe Jeans is a global apparel retail company
Unilever a global beauty, consumer, and household products corporationGeneral electric engineering global corporationSpanish insurance company with global operations
ING banking and insurannce company from the NetherlandsAVON beauty and personal direct selling companyIE Business School is recognised as the number one business school according to the Financial TimesMicrosoft is the biggest software company in the world

Who is this for?


Build simpler business and innovation strategies that produce cultural shifts, build innovation portfolios, and prioritise actions to start building the future, today

SME Executives

Build strategic alignment in what the organisation needs today to secure their value today and start identifying future sources of growth

People and Transformation

Build Innovation capabilities as a booster for your People planning and organisational capabilities. Help business become innovative at its core

Ignite Innovation with Us Today

Start a conversation about how cultural shifts can take place in your business

Lost in Space & Timeby Ricardo Rocha


Find answers to frequently asked questions about our organization, the importance of upgrading culture, and how our teams work to deliver value.

What is culture upgrade?

Culture upgrade refers to the process of intentionally evolving and improving the culture of an organization. It involves identifying areas for improvement, implementing changes, and fostering a positive and inclusive work environment.

Why is culture important?

Culture is important because it shapes the values, beliefs, and behaviors of an organization. A strong and positive culture can drive employee engagement, innovation, and productivity, while a negative culture can hinder growth and success.

How do teams deliver value?

Teams deliver value by working collaboratively towards common goals, leveraging their diverse skills and expertise. They communicate effectively, prioritize tasks, and continuously improve their processes to ensure the successful delivery of products or services.

Can culture be changed?

Yes, culture can be changed. It requires a deliberate and strategic effort from leaders and employees to identify the desired culture, align behaviors and practices, and consistently reinforce the new cultural norms.

What is the role of leadership in culture upgrade?

Leadership plays a crucial role in culture upgrade. They set the tone, define the values, and model the behaviors that shape the culture. They also empower employees, provide resources, and create an environment that supports cultural transformation.

Still have questions?

Contact us today for more information.